Charles Schwab: PGA Sponsorship

I helped Charles Schwab re-invigorate a tired PGA tour with a unique prize: a one-of-a-kind, hand-built muscle car that is awarded to the winner of the Charles Schwab Challenge. This has become a longstanding prize tradition since 2019.

We started with a custom 1973 Dodge Challenger built as a nod to the company's founding year. Next we flipped a Firebird, and then a power wagon, and so on and so on. As a result, the tournament saw a massive uptick in TV ratings, over 100MM digital impressions, and countless broadcast mentions on Sportscenter. The challenger was so popular, we even made matchbox miniatures for PGA players to take home.