About me
15+ years of experience helping people discover, try, and fall in love with brands and products and two years building an AI product from zero. My career is built on understanding what moves individual users: how to craft positioning and messaging that drives action, and how to translate customer insight directly into product decisions.
Product Marketing
Built the PMM function from scratch at RYA owning the positioning, messaging, launch execution and customer success function for an enterprise and prosumer AI product.
Sales Enablement
Helped brands like Visa, Reddit, and EquityZen wilth sales enablement materials and built the library for RYA including pitch decks, sizzle videos, and onboarding materials to support prosumers and enterprise accounts.
Brand Strategy
15+ years developing brand positioning and integrated campaigns for global brands such as AT&T, Charles Schwab, Converse, Oscar Mayer, Nespresso, MINI Cooper, and Visa.
Product Strategy
Led RYA's product roadmap and sprint planning with a 3-person engineering team, aligning priorities with user feedback, positioning, and goals. Shipped a multi-agent AI platform from zero, coordinating specialized agents for audience profiling, creative briefs, data analysis, and real-time trends.
GTM Execution
Helped Fortune 50 brands with go-to-market strategies across both enterprise and consumer audiences for product launches. Owned the GTM plan and execution for RYA launch and feature releases.
Research & Measurement
Fluent in conducting research and using quant and qual data to inform positioning, measure campaign performance, and drive product decisions.