Drift

I led the brand positioning and new identity for Drift, a real-time green energy retailer. The brand idea is focused around creating and visualizing a world that runs on 100% green energy, every hour of the day, 365 days of the year, rain or shine, day or night. Drift's energy supply is sourced 100% from nature, so naturally, we worked to illustrate just that. Businesses can run on sunshine, wind and water, and Drift makes it possible.